Sustainability

“My aim as a designer is to create collections that will be worn for more than one season. The longer a style can impress in terms of fashion and quality, the more sustainable it is.

In my understanding, sustainability is not only defined by the use of certified fabrics, the focus on environmentally conscious suppliers or the use of green electricity in our buildings – these are all self-evident aspects that can always be further optimized in nuances.

At its core, however, nothing is more sustainable than a style that doesn’t have to be produced a second time – because it will still look good next year and can be combined with my new collections.”

Alexandra Kiefermann